Do it now!

Time management

At the end of our previous article about creating a “digital portfolio“, we touched on the topics of digital strategies when user traffic and/or engagement increases on your pages. The key to any successful strategy is time management. Here are some of our top tips:

  1. Cut out distractions: when starting off your 8 – 10 hour working day, cut out as many distractions as you can. The less distractions you have, the quicker you’ll finish your tasks.
  2. Get into the zone: some people like to work in silence, others with the usual office hum and, if you’re like us here at Digital Presence,with  music and a large cup of tea or coffee on the side. It keeps us focused and energised.
  3. Work in 2-hour “shifts”: every 2 hours, take some time to get a beverage, visit the restroom or get something to eat. Taking small breaks in between shifts freshens up the grey matter and makes room for new ideas.
  4. Work to finish the task: too often we start a task just for the sake of getting it started. This shift in perspective results in finishing up tasks quickly and attentively.
  5. Small tasks first: even when we have pressing deadlines, there are always smaller tasks that can distract us. Get them done first. Smaller tasks can be defined as items that take 5 – 10 minutes to complete, like checking mails, writing social media updates, and making necessary phone calls.
  6. Deadlines second: once the smaller tasks are out of the way you’ll have time to focus on your pressing deadlines without distractions. Get these important items done. Simply starting them won’t make your week easier.
  7. Lengthy projects last: by the time you’ve taken care of the miscellaneous items and important deadlines, your brain is probably telling you that it’s almost done for the day. Use the last hours in your working day to map out your larger projects, organise your deadlines, make lists of what of you need to tie up loose ends and finish larger projects.
  8. Don’t wait: often we rely on clients or colleagues to send information to complete a particular project – waiting around for them is not going to get the project done any sooner. Use your time in between to finish what you can.
  9. Overtime shmovertime: you don’t have to work overtime if you manage your time well. The quicker you get into a rhythm, the better you’ll get at completing tasks. Overtime leads to sleepless nights, less family and/or social life and unnecessary stress.
  10. If it can be done, do it: procrastination is not an option. If you work 8 hours per day and you’re done with all of your tasks with time to spare, use it to get more done. Soon you’ll find that you’re slightly ahead of schedule and that you can work at a less hectic pace to reach deadlines. The difficulty lies in finding a pace that doesn’t lead to slacking.

 

Remember, if you ever feel you need to know a little bit more from or about us, feel free to contact us.

Digital project management

Your digital portfolio

In this day and age, having digital representation can make all of the difference to your business and/or brand. You can opt for social media only or build yourself a nifty website to showcase even more of what your brand is about and pair the two to work together. Your “digital portfolio” is the collection of digital platforms your brand is represented on.

When you start building your “digital portfolio”, consider the following:

  1. How much do you have to say? If your brand is one that needs to keep people up to date on the hour every hour, use Twitter. You can write content on your website which automatically posts to Twitter, which not only saves you time, but keeps your following up to date.
  2. Is your brand image driven? Images get a lot of attention around the web, but over-posting images can result in less clicks to your brand. You can create a happy medium by using Pinterest and Instagram in line with a website that acts as a portfolio. Using platforms like Pinterest to post images and relevant links will keep your following satisfied and help get clicks to your website, whereas using Instagram creates a purely visual experience for your audience.
  3. Is information your only focus? There are brands that use their digital portfolios purely as a means to get information across to their following. These can be larger, traditional businesses. With brands like this, engagement with their following is minimal, because their posts are already informative. In this regard a good use of Facebook, Linked In and Twitter is advisable.
  4. What is your brand’s personality? It is very important to establish your brand’s personality early on in your digital portfolio. Treating your brand like an individual makes it easier for your audience to relate, so decide whether you want your brand to be seen as inspirational, hilarious, serious, purely professional or sociable. This can determine which social media platforms to be particularly active on. For example: Facebook and Twitter can be for all brand personalities, Linked In is purely professional, and Instagram and Pinterest can be seen as a social media platforms that inspire.

The wonderful thing about building your “digital portfolio” is that you don’t have to decide which platforms you want to be on right at the very beginning. Start small, use maybe one social media platform and let your website be your “home base“. You don’t have to catapult into a full digital strategy immediately, you can address this when traffic starts increasing considerably and there is a demand to engage with your audience on more than two platforms.

 

We invite you to take a browse around our site and if something tickles your fancy, and you’d like more information, feel free to contact us.

Inspired

How great leaders inspire action – Simon Sinek

Not too long ago we were browsing the web for inspiration, but not for a motivational picture, for inspiration that would push us forward and keep us focused. This is when we found Simon Sinek, the best-selling author of “Start With Why” and “Leaders Eat Last“, and speaker at TED. For more on Simon Sinek, click here.

We found this video: How Great Leaders Inspire Action and it blew us away. It’s a 19 minute video, so when you have a little bit of time, do take a look (or a listen) to learn how we can be inspired to take action through following the examples of great leaders.

[youtube https://www.youtube.com/watch?v=qp0HIF3SfI4]

Social media platforms

The Platforms of Digital Communication – Continued

If you didn’t find a social media platform that suited your audience in our previous post about platforms of digital communication, here are a few more options to consider:

Tumblr: humour can be found almost anywhere on the internet, but that’s what Tumblr is most popular for. However, it can be serious, if you want it to be. This platform allows for visuals and a short blog, however, it’s the comment and tagging functionality that is unlike any other platform. Yes, you want everyone to engage on any social media platform, but on Tumblr it can be expected. It’s users are hilarious, but also actively involved in the brands they follow.

YouTube: we’ve all watched some amazing videos on the internet, most of which are posted to YouTube and embedded almost everywhere. If you have a brand that has short video how-to guides or interesting DIY projects you’d like to share with your following, YouTube is definitely an avenue to explore.

Blogging platforms: If you’re not interested in social media, but have a lot to say, you can always explore blogging.
WordPress is one of the most popular blogging platforms in the world and has the most user-friendly system we’ve used to date.
Blogger is also great for anyone who has not blogged before and the interface is simple and uncomplicated.

The power, however, lies in connecting all of your social media pages. In our next post we’ll show you how to map your social media portfolio so that you cover the best bases for your brand.

 

Remember, if you ever feel you need to know a little bit more from or about us, feel free to contact us.

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The platforms of digital communication

Yesterday we spoke about important questions in our post, “The basics of digital communication“. As this is a series of posts to help you get your brand on the web, we’re picking up where we left off: researching possible platforms for your brand. You can stick to one or go with multiple platforms, as long as it falls in line with your brand and it’s audience.

Here’s a quick overview of five popular platforms used by brands around the globe:

Facebook is great for sharing snippets of information, useful links, images, grouped engagement and conversations and event awareness, to name but a few. Businesses usually opt to use Facebook when they want to post longer posts.

Twitter is where conversations get started. The 140 character limit allows for small links and short article headlines, and tedious paragraph-like updates are taken out of the picture. When conversations about what you’ve posted are started, it’s easy to group them together and interact with your users in short, concise posts.

Google+, the youngest of larger social media platforms can be used a lot like Facebook, however, nifty functions like Hangouts (video chats) can be saved and posted with ease. The Circles method of grouping content also makes it easy to get information to a particular group of people.

Instagram is a purely visual platform geared towards photography and an audience that prefers to be connected through beautiful imagery. If you’re in the business of visuals, Instagram is most likely where you want to be, however pairing it with Facebook and Twitter is advisable. Links are not a priority on Instagram, growing your following is.

Pinterest can be personal or professional and is also driven by aesthetics, but with links to helpful articles and blogs. You’ll find anything from fashion to DIY to health tips on Pinterest, and it’s a solid, easy to use space to create mood boards and the like for inspiration for yourself or your audience.

Tomorrow we’ll take a look at a few more platforms, including excellent blogging options.

 

For more information, take a browse around our site and if something tickles your fancy, and you’d like more information, feel free to contact us.

YouTube

The age of new media

Watching a video as soon as you log on to Facebook or Twitter is not a priority for most users, especially not if it clicks away from your profile, but this video grabbed our attention instantly. This advertisement by Volkswagen doesn’t just illustrate the power of new media brilliantly, it also has an incredibly powerful message. Take a look:

[youtube https://www.youtube.com/watch?v=JHixeIr_6BM]

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The basics of digital communication

The entire digital realm can be daunting if you’re new to it. Here’s the first tip to getting started.

Get to know your platforms:
the effectiveness of any form of digital communication depends on using the right platform for your brand. Ask yourself key questions like:

- What are my clients predominantly using to stay in touch with their favourite brands online: their mobiles, email, social media, blogs and/or websites?
- How are they staying in touch? Are they simply browsing for information or do they enjoy interacting with a brand?
- Which platform/s would I like my clients to see me on? Do I want to say a lot quickly, do I want to create a space where interaction is key, or is my brand more image driven than information rich?

As soon as you can pinpoint the above you’ll be ready to take the next step which will be to research the different platforms available to you on the world wild web.

For more information, take a browse around our site and if something tickles your fancy, and you’d like more information, feel free to contact us.