Social media posts

Social media: should you really be posting that update?

Often we find that brands are updating their social media platforms with information that we simply scroll right past. The posts are either too long winded or simply don’t interest us, and sometimes the posts are clearly not in line with said brands. Our question is: was it worth it?

More often than not, once a brand starts posting generic items that aren’t 100% in line with their following, the audience starts to lose interest. They stop visiting the page and start to care less about whether the brand appears in their news feeds or not. The audience becomes disinterested in what the brand has to say, because said brand didn’t take the time to take to heart what they’ve learnt about their audience. It becomes personal. In fact, every brand should realise that once they’re on any social media platform and have received that first follower, a user has allowed them to become a part of their personal space.

You may have a strict social media strategy in place that states that you simply have to post x amount of updates per day, but sometimes it’s difficult to come up with content that your audience will find relevant to them. This problem leads to the “posting for the sake of posting” issue. Being in this position can be difficult to get out of, so how can you ensure that your brand is always interesting? How can you be the brand that gets a “like” or a retweet every time you post?

Our rules for posting updates are based on these questions:
Is it useful?
Are the followers going to enjoy it?
Is it in line with the brand?
Does it breathe life into the brand?

If a post answers “no” to any of the above, relook and rework it to make sure it ticks all of the boxes. Or simply start over.

It’s best to post something early on in the morning when most users are warming up for their work day, but if it’s taking you too long to compose a relevant post, schedule it in to be released on the next day. And if you still have nothing to post today, try asking your following a question that is relevant to them and that you know they’ll be happy to answer. A top tip for this type of post: your following loves to talk about themselves – they really, really do.

In short: make sure your posts are always relevant to your audience, and if it’s not, ask to know more about them. Practicing this type of ethic on any social media platform has two major benefits: your audience will know you care and you’ll gain more insight into who your following really is.

 

If you’d like to pick our brains for more social media information and tips, feel free to Contact Us.

Digital project management

Your digital portfolio

In this day and age, having digital representation can make all of the difference to your business and/or brand. You can opt for social media only or build yourself a nifty website to showcase even more of what your brand is about and pair the two to work together. Your “digital portfolio” is the collection of digital platforms your brand is represented on.

When you start building your “digital portfolio”, consider the following:

  1. How much do you have to say? If your brand is one that needs to keep people up to date on the hour every hour, use Twitter. You can write content on your website which automatically posts to Twitter, which not only saves you time, but keeps your following up to date.
  2. Is your brand image driven? Images get a lot of attention around the web, but over-posting images can result in less clicks to your brand. You can create a happy medium by using Pinterest and Instagram in line with a website that acts as a portfolio. Using platforms like Pinterest to post images and relevant links will keep your following satisfied and help get clicks to your website, whereas using Instagram creates a purely visual experience for your audience.
  3. Is information your only focus? There are brands that use their digital portfolios purely as a means to get information across to their following. These can be larger, traditional businesses. With brands like this, engagement with their following is minimal, because their posts are already informative. In this regard a good use of Facebook, Linked In and Twitter is advisable.
  4. What is your brand’s personality? It is very important to establish your brand’s personality early on in your digital portfolio. Treating your brand like an individual makes it easier for your audience to relate, so decide whether you want your brand to be seen as inspirational, hilarious, serious, purely professional or sociable. This can determine which social media platforms to be particularly active on. For example: Facebook and Twitter can be for all brand personalities, Linked In is purely professional, and Instagram and Pinterest can be seen as a social media platforms that inspire.

The wonderful thing about building your “digital portfolio” is that you don’t have to decide which platforms you want to be on right at the very beginning. Start small, use maybe one social media platform and let your website be your “home base“. You don’t have to catapult into a full digital strategy immediately, you can address this when traffic starts increasing considerably and there is a demand to engage with your audience on more than two platforms.

 

We invite you to take a browse around our site and if something tickles your fancy, and you’d like more information, feel free to contact us.

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The platforms of digital communication

Yesterday we spoke about important questions in our post, “The basics of digital communication“. As this is a series of posts to help you get your brand on the web, we’re picking up where we left off: researching possible platforms for your brand. You can stick to one or go with multiple platforms, as long as it falls in line with your brand and it’s audience.

Here’s a quick overview of five popular platforms used by brands around the globe:

Facebook is great for sharing snippets of information, useful links, images, grouped engagement and conversations and event awareness, to name but a few. Businesses usually opt to use Facebook when they want to post longer posts.

Twitter is where conversations get started. The 140 character limit allows for small links and short article headlines, and tedious paragraph-like updates are taken out of the picture. When conversations about what you’ve posted are started, it’s easy to group them together and interact with your users in short, concise posts.

Google+, the youngest of larger social media platforms can be used a lot like Facebook, however, nifty functions like Hangouts (video chats) can be saved and posted with ease. The Circles method of grouping content also makes it easy to get information to a particular group of people.

Instagram is a purely visual platform geared towards photography and an audience that prefers to be connected through beautiful imagery. If you’re in the business of visuals, Instagram is most likely where you want to be, however pairing it with Facebook and Twitter is advisable. Links are not a priority on Instagram, growing your following is.

Pinterest can be personal or professional and is also driven by aesthetics, but with links to helpful articles and blogs. You’ll find anything from fashion to DIY to health tips on Pinterest, and it’s a solid, easy to use space to create mood boards and the like for inspiration for yourself or your audience.

Tomorrow we’ll take a look at a few more platforms, including excellent blogging options.

 

For more information, take a browse around our site and if something tickles your fancy, and you’d like more information, feel free to contact us.

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The basics of digital communication

The entire digital realm can be daunting if you’re new to it. Here’s the first tip to getting started.

Get to know your platforms:
the effectiveness of any form of digital communication depends on using the right platform for your brand. Ask yourself key questions like:

- What are my clients predominantly using to stay in touch with their favourite brands online: their mobiles, email, social media, blogs and/or websites?
- How are they staying in touch? Are they simply browsing for information or do they enjoy interacting with a brand?
- Which platform/s would I like my clients to see me on? Do I want to say a lot quickly, do I want to create a space where interaction is key, or is my brand more image driven than information rich?

As soon as you can pinpoint the above you’ll be ready to take the next step which will be to research the different platforms available to you on the world wild web.

For more information, take a browse around our site and if something tickles your fancy, and you’d like more information, feel free to contact us.