Social media posts

Social media: should you really be posting that update?

Often we find that brands are updating their social media platforms with information that we simply scroll right past. The posts are either too long winded or simply don’t interest us, and sometimes the posts are clearly not in line with said brands. Our question is: was it worth it? More often than not, once […]

Digital project management

Your digital portfolio

In this day and age, having digital representation can make all of the difference to your business and/or brand. You can opt for social media only or build yourself a nifty website to showcase even more of what your brand is about and pair the two to work together. Your “digital portfolio” is the collection of […]

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The platforms of digital communication

Yesterday we spoke about important questions in our post, “The basics of digital communication“. As this is a series of posts to help you get your brand on the web, we’re picking up where we left off: researching possible platforms for your brand. You can stick to one or go with multiple platforms, as long […]

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The basics of digital communication

The entire digital realm can be daunting if you’re new to it. Here’s the first tip to getting started. Get to know your platforms: the effectiveness of any form of digital communication depends on using the right platform for your brand. Ask yourself key questions like: – What are my clients predominantly using to stay […]