We’ve heard of #neknominations, #raknominations and #nomakeupselfies, but the latest craze in viral charity drives is #ALSicebucketchallenge. Most of our news feeds are clogged up with posts by celebrities dousing themselves in icy water in the name of a charity to create awareness for different serious afflictions suffered by millions.
The ALS Ice Bucket Challenge is the latest craze in public nominations which calls on individuals to douse themselves with buckets of water containing ice and donate to charity for amyotrophic lateral sclerosis (ALS). Some have also been nominating, dunking and donating in the name of motor neuron disease (MND) and cancer.
What we love most about this particular nomination challenge is that it’s taken the celebrity world by storm. A-list stars from around the globe have been participating and donating to various charities, while posting their classic clips online for the world to see. What’s not to love? If you have a favourite celebrity, you’ll be happy to hear that they’ve participated and donated money to a worthy cause, and if you love to hate a celebrity, you’ll revel in the fact that they experienced momentary discomfort and then donated money for said momentary discomfort. It’s a total win-win.
What we find particularly amazing, however, is how creative celebrities were with their nominations. Here are two of our favourite videos:
Charlie Sheen – seriously, what a legend!
Dave Grohl – can this get any better
Obviously a movement like this doesn’t come without it’s fair share of criticism. We’re not the biggest fans of passive aggressive guilt trips, but these memes did get us thinking a bit:
And then it dawned on us: it doesn’t matter how pure your intentions are, someone is always going to have a different opinion about what you’re doing or think they have a better way to do whatever you’re intending on doing.
The fact of the matter is that in this day and age of social media and all things digital, the internet has become the most powerful tool for raising awareness and money for any charity or cause. So, let’s keep it that way, because sooner or later we’ll start making a noticeable difference in the world and that would be pretty darn cool.