Some-Viral-Videos-You-Need-to-Know1

Moving Pictures – The Oscars Of Advertising

Much to the disappointment of many a bibliophile, people tend not to read as much anymore. In fact, not reading, is becoming a marketing trend. You may be more familiar with more traditional way of marketing such as a catchy phrase spread across an invigorating image of your favourite beer. Well, even though we are […]

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How to keep up with industry trends

In some industries change happens as slowly as a sloth climbing a reasonably small tree, in others… well, sometimes, as soon as you get the hang of something, it changes. This is what life is like on the internet. It’s all, “Uh uh, honey, no. You don’t own me!” Basically, the internet changes so fast […]

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The ALS Ice Bucket Challenge and the good it is – or isn’t – doing

We’ve heard of #neknominations, #raknominations and #nomakeupselfies, but the latest craze in viral charity drives is #ALSicebucketchallenge. Most of our news feeds are clogged up with posts by celebrities dousing themselves in icy water in the name of a charity to create awareness for different serious afflictions suffered by millions. The ALS Ice Bucket Challenge is the latest […]

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Downton Abbey uses publicity faux pas for good

Hot off of the heels of a publicity photo blunder, the cast and crew of Downton Abbey did something amazing to promote the efforts of WaterAid. The blunder: A photo of the The Earl and Lady Edith was released for the launch of the latest season of Downton Abbey. However, a similar, uncropped version of […]

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Women are owning it on social media

The 9th of August marks National Women’s Day in South Africa and we’d like to give a special shout out to all of those remarkable women doing it for themselves! Entrepeneur.com‘s nifty infographic shows that the majority of active users on social media are women. Females are playing increasingly bigger roles on the majority of popular […]

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How to not become a meme for bad grammar

Using less than impeccable grammar and language on social media leaves every brand open to scrutiny. It can be the difference between a user following or unfollowing a brand on digital platforms. Also, you don’t want to become one of these memes: Here are our tips for making sure you don’t fall prey to the Grammar […]

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Social media: should you really be posting that update?

Often we find that brands are updating their social media platforms with information that we simply scroll right past. The posts are either too long winded or simply don’t interest us, and sometimes the posts are clearly not in line with said brands. Our question is: was it worth it? More often than not, once […]

Virgin Mobile Meal for a Meal

Could social media solve world hunger?

Could social media solve world hunger? We don’t know, but what Virgin Mobile Australia and OzHarvest are doing is definitely a step in the right direction. Watch the video below to see what we’re on about. [youtube https://www.youtube.com/watch?v=NwLMW2Ii-G0] “I’m very proud to be helping launch #mealforameal, a wonderful new initiative from Virgin Mobile Australia’s partnership with […]