leaked-celebrity-pictures

Why we should take note of the leaked celebrity nude pictures

It’s disturbing to think that right now, on the internet, the leading and trending topics are about illegally leaked nude photographs of some of our favourite celebrities.  Let us remind you that they had no intention of sharing these images with the world, yet millions of people have seen them, because a user on 4chan made good on a promise to release them after their crazy hack into several Cloud services. Simply search for “celebrity news” on Google and it’s the first thing you see. It’s gained so much attention that the FBI is reportedly investigating the blatant invasion of privacy. How hectic is that? The FBI!

Let’s look at the situation from a different angle: pictures of people, taken in the privacy of their own space, were leaked online for the entire world to see. Each person is someone’s child. Each person is entitled to their own privacy. How would you feel if naked photos of your daughter was seen by millions upon millions of people? How would you feel if your selfies taken in front of the bathroom mirror sans towel were all of a sudden public property?

It’s safe to say that once something gets on the internet, it’s there forever. This is why we’re paying attention to this trending topic. When it comes to our personal information on the internet, how safe are we really? We don’t have the answers, but we have ways and means to ensure that our personal information is kept private. Here are our top tips:

  1. Privacy settings are there for a reason, use them: Lock your profiles down like Fort Knox. Make sure that your privacy settings on your different social media profiles are of a such a nature that it’s pretty much impossible for strangers to see what you’ve posted.
  2. Be careful what you post: now that we know that clearly not all information can be kept private, even if we do take the first measure, make sure you’re posting information that can’t come back to haunt you in the future. We did a little test and used a tool called Archivedbook.com, logged in with our information and right there, in front of us, was every status update we’ve ever posted. It gave some of a us a good laugh and then there were the WTF moments we cringed at.
  3. Make sure your cloud settings are off: the whole situation arose, because some evil mastermind hacked into a cloud service and retrieved the pictures. The lesson here is to switch that little “sync” button to “off”. Don’t let your personal photos upload to Dropbox, iCloud, Picasa or any other cloud service you may use. If you want to keep the pictures, store them on a personal hard drive and keep them there. Once your hard drive is full, think about how many selfies you take, then get a new hard drive.

The fact of the matter remains that if your information is online and you can view it, the chances are that someone that knows a little bit about hacking will be able to access everything you’ve ever posted in a flash.

We live in an age where our privacy can be invaded more easily than ever. We have to be vigilant about our privacy and do everything we can to keep what’s ours, ours. Take a little time tonight to analyse how safe your information and photos are, and then react accordingly, because if we know just a little bit more about how the internet can invade our privacy, we can teach our kids and less than digitally proficient friends to protect themselves.

We’re done being super serious, so here’s a funny meme:

internet cat

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How to not become a meme for bad grammar

Using less than impeccable grammar and language on social media leaves every brand open to scrutiny. It can be the difference between a user following or unfollowing a brand on digital platforms. Also, you don’t want to become one of these memes:

Language and grammar

Here are our tips for making sure you don’t fall prey to the Grammar Nazi’s out there:

  1. Keep your posts short and simple. The more lengthy and complex the post, the more your language skills will be put to the test.
  2. Keep a dictionary close and pay attention to spell check. At the end of the day, you are writing content that represents your brand, make sure that how you deliver your message doesn’t hurt your brand.
  3. Text-speak is a no-no. It doesn’t matter how tempted you are, do not use text-speak.
  4. Use popular abbreviations with caution. If your audience is the type to use “LOL” and you feel that they’ll react to it positively, then by all means, use it. However, be careful not to overuse abbreviations.
  5. Take the time to read your posts twice or even three times. Always.
  6. And finally: keep a proofreader (or someone who knows their “there” from their “they’re) on speed dial. If you are not sure of a sentence, run it by someone who will be.

 

If you need a bit of help with writing content for your digital platforms, contact us or give us a call! Our team is super excited to make sure your brand is being represented in the best way possible.

Social media posts

Social media: should you really be posting that update?

Often we find that brands are updating their social media platforms with information that we simply scroll right past. The posts are either too long winded or simply don’t interest us, and sometimes the posts are clearly not in line with said brands. Our question is: was it worth it?

More often than not, once a brand starts posting generic items that aren’t 100% in line with their following, the audience starts to lose interest. They stop visiting the page and start to care less about whether the brand appears in their news feeds or not. The audience becomes disinterested in what the brand has to say, because said brand didn’t take the time to take to heart what they’ve learnt about their audience. It becomes personal. In fact, every brand should realise that once they’re on any social media platform and have received that first follower, a user has allowed them to become a part of their personal space.

You may have a strict social media strategy in place that states that you simply have to post x amount of updates per day, but sometimes it’s difficult to come up with content that your audience will find relevant to them. This problem leads to the “posting for the sake of posting” issue. Being in this position can be difficult to get out of, so how can you ensure that your brand is always interesting? How can you be the brand that gets a “like” or a retweet every time you post?

Our rules for posting updates are based on these questions:
Is it useful?
Are the followers going to enjoy it?
Is it in line with the brand?
Does it breathe life into the brand?

If a post answers “no” to any of the above, relook and rework it to make sure it ticks all of the boxes. Or simply start over.

It’s best to post something early on in the morning when most users are warming up for their work day, but if it’s taking you too long to compose a relevant post, schedule it in to be released on the next day. And if you still have nothing to post today, try asking your following a question that is relevant to them and that you know they’ll be happy to answer. A top tip for this type of post: your following loves to talk about themselves – they really, really do.

In short: make sure your posts are always relevant to your audience, and if it’s not, ask to know more about them. Practicing this type of ethic on any social media platform has two major benefits: your audience will know you care and you’ll gain more insight into who your following really is.

 

If you’d like to pick our brains for more social media information and tips, feel free to Contact Us.

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Social media scheduling – how can it help you?

There are few things as difficult as managing our own moods. Bad days happen, but how do we keep ourselves in check and maintain the standard set for our digital portfolios? How do we separate our human vices when we have to be so human on social media platforms?

For example: you’ve woken up on the wrong side of the bed, then everything went wrong and you arrive at your computer feeling exasperated, exhausted and awful. The last thing you want to do is be positive and inspiring on Facebook or Twitter. But you have to.

We’ve found that keeping a database of motivational posts and/or predetermining the content that goes out on your social media platforms helps a whole lot. That way you don’t have to think about what your audience is seeing and know that you are delivering the content that they originally came to you for. This is where major social media platforms are key: they have scheduling options that can be used to input a post and only release said posts on a future date. As a rule, our team sits around a table once a week to discuss what we’d like to see go up on each of our pages in the near future and we schedule them in as we go. It takes the pressures of dealing with the battle of brand versus human consciousness out of the equation.

We’d like to take this opportunity to tell each and every single social media manager that we get it. You are only human, but you’re a human that speaks to large audiences every single day of your working life and the stresses that are paired with that are daunting at best. We understand. You are not alone.

If you’re on a number of social media platforms that you’d like to schedule similar releases to simultaneously, or that might not have scheduling functionality, you can always look at using useful tools like the free service called Hootsuite or the paid for service, Sprout Social (which comes with its own nifty reporting tools to boot).

If you’d like to speak to us some more about dealing with these services, or you’d simply like to drop us a line to vent, Contact Us! We’ll always try our best to make sure you’re ready for anything.

social-media-fatigue

Social media fatigue

Users, on any social media platform, go through highs and lows regarding their activity on said platforms. The latter, the slump, can be seen as social media fatigue.

Information is everywhere. We live in the information age. Be it through print advertising or simply scrolling through our Twitter feed, information is everywhere. It’s little wonder that there are days that we all feel we simply need a break. This, obviously, does not bode all too well for brands on social media platforms, but it’s not something we need to worry about. It should, however, play a role in how your brand carries itself even when you can see that your following isn’t as active as it usually is, because you want your brand to be top of mind when any user returns from their social media hiatus.

So, the question is, how can you be the brand that those coming out of a social media funk will look for? The short answer: make sure your digital personality is in line with the audience you are targeting. The more they can relate, the more they’ll look out for what you have to say.

The long answer: make sure that your brand is always relevant in such a way that your followers remain loyal to you. By “relevant” we don’t mean keeping up with trends (however, this is still very important), but also relevant in terms of what your followers like. They like or follow your brand for a reason, so keep them interested, smiling and/or motivated by posting information that appeals to them. So often we find successful brands posting items on platforms just for the sake of posting something that day. The fact remains that if you don’t have anything (nice) to say, don’t say anything at all. On the opposite end of the spectrum, don’t over-post. If you have more than 3 posts you’d like to share with your following, turn to platforms like Twitter and/or Google +, but refrain from posting everything to Facebook.

Striking up a balance when it comes to how often and what you post on your platforms is key here, because you need to keep your following entertained, but you also need to keep in mind that they have most likely already taken in a huge amount of information. What we so often tend to forget is that we’re posting to people. Individuals like you and me who have good and bad days, tired and energetic days, people with different personalities, but with similar interests. The more human a brand becomes on a social media platform, the more any user will be able to relate.

We guess the best way to put it is: deal with social media fatigue by not adding to it.

 

If you like what you see here, take a browse around our site! We also love hearing from our readers, so feel free to contact us with your comments, ideas and/or feedback.

Do it now!

Time management

At the end of our previous article about creating a “digital portfolio“, we touched on the topics of digital strategies when user traffic and/or engagement increases on your pages. The key to any successful strategy is time management. Here are some of our top tips:

  1. Cut out distractions: when starting off your 8 – 10 hour working day, cut out as many distractions as you can. The less distractions you have, the quicker you’ll finish your tasks.
  2. Get into the zone: some people like to work in silence, others with the usual office hum and, if you’re like us here at Digital Presence,with  music and a large cup of tea or coffee on the side. It keeps us focused and energised.
  3. Work in 2-hour “shifts”: every 2 hours, take some time to get a beverage, visit the restroom or get something to eat. Taking small breaks in between shifts freshens up the grey matter and makes room for new ideas.
  4. Work to finish the task: too often we start a task just for the sake of getting it started. This shift in perspective results in finishing up tasks quickly and attentively.
  5. Small tasks first: even when we have pressing deadlines, there are always smaller tasks that can distract us. Get them done first. Smaller tasks can be defined as items that take 5 – 10 minutes to complete, like checking mails, writing social media updates, and making necessary phone calls.
  6. Deadlines second: once the smaller tasks are out of the way you’ll have time to focus on your pressing deadlines without distractions. Get these important items done. Simply starting them won’t make your week easier.
  7. Lengthy projects last: by the time you’ve taken care of the miscellaneous items and important deadlines, your brain is probably telling you that it’s almost done for the day. Use the last hours in your working day to map out your larger projects, organise your deadlines, make lists of what of you need to tie up loose ends and finish larger projects.
  8. Don’t wait: often we rely on clients or colleagues to send information to complete a particular project – waiting around for them is not going to get the project done any sooner. Use your time in between to finish what you can.
  9. Overtime shmovertime: you don’t have to work overtime if you manage your time well. The quicker you get into a rhythm, the better you’ll get at completing tasks. Overtime leads to sleepless nights, less family and/or social life and unnecessary stress.
  10. If it can be done, do it: procrastination is not an option. If you work 8 hours per day and you’re done with all of your tasks with time to spare, use it to get more done. Soon you’ll find that you’re slightly ahead of schedule and that you can work at a less hectic pace to reach deadlines. The difficulty lies in finding a pace that doesn’t lead to slacking.

 

Remember, if you ever feel you need to know a little bit more from or about us, feel free to contact us.

Digital project management

Your digital portfolio

In this day and age, having digital representation can make all of the difference to your business and/or brand. You can opt for social media only or build yourself a nifty website to showcase even more of what your brand is about and pair the two to work together. Your “digital portfolio” is the collection of digital platforms your brand is represented on.

When you start building your “digital portfolio”, consider the following:

  1. How much do you have to say? If your brand is one that needs to keep people up to date on the hour every hour, use Twitter. You can write content on your website which automatically posts to Twitter, which not only saves you time, but keeps your following up to date.
  2. Is your brand image driven? Images get a lot of attention around the web, but over-posting images can result in less clicks to your brand. You can create a happy medium by using Pinterest and Instagram in line with a website that acts as a portfolio. Using platforms like Pinterest to post images and relevant links will keep your following satisfied and help get clicks to your website, whereas using Instagram creates a purely visual experience for your audience.
  3. Is information your only focus? There are brands that use their digital portfolios purely as a means to get information across to their following. These can be larger, traditional businesses. With brands like this, engagement with their following is minimal, because their posts are already informative. In this regard a good use of Facebook, Linked In and Twitter is advisable.
  4. What is your brand’s personality? It is very important to establish your brand’s personality early on in your digital portfolio. Treating your brand like an individual makes it easier for your audience to relate, so decide whether you want your brand to be seen as inspirational, hilarious, serious, purely professional or sociable. This can determine which social media platforms to be particularly active on. For example: Facebook and Twitter can be for all brand personalities, Linked In is purely professional, and Instagram and Pinterest can be seen as a social media platforms that inspire.

The wonderful thing about building your “digital portfolio” is that you don’t have to decide which platforms you want to be on right at the very beginning. Start small, use maybe one social media platform and let your website be your “home base“. You don’t have to catapult into a full digital strategy immediately, you can address this when traffic starts increasing considerably and there is a demand to engage with your audience on more than two platforms.

 

We invite you to take a browse around our site and if something tickles your fancy, and you’d like more information, feel free to contact us.

Social media platforms

The Platforms of Digital Communication – Continued

If you didn’t find a social media platform that suited your audience in our previous post about platforms of digital communication, here are a few more options to consider:

Tumblr: humour can be found almost anywhere on the internet, but that’s what Tumblr is most popular for. However, it can be serious, if you want it to be. This platform allows for visuals and a short blog, however, it’s the comment and tagging functionality that is unlike any other platform. Yes, you want everyone to engage on any social media platform, but on Tumblr it can be expected. It’s users are hilarious, but also actively involved in the brands they follow.

YouTube: we’ve all watched some amazing videos on the internet, most of which are posted to YouTube and embedded almost everywhere. If you have a brand that has short video how-to guides or interesting DIY projects you’d like to share with your following, YouTube is definitely an avenue to explore.

Blogging platforms: If you’re not interested in social media, but have a lot to say, you can always explore blogging.
WordPress is one of the most popular blogging platforms in the world and has the most user-friendly system we’ve used to date.
Blogger is also great for anyone who has not blogged before and the interface is simple and uncomplicated.

The power, however, lies in connecting all of your social media pages. In our next post we’ll show you how to map your social media portfolio so that you cover the best bases for your brand.

 

Remember, if you ever feel you need to know a little bit more from or about us, feel free to contact us.

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The platforms of digital communication

Yesterday we spoke about important questions in our post, “The basics of digital communication“. As this is a series of posts to help you get your brand on the web, we’re picking up where we left off: researching possible platforms for your brand. You can stick to one or go with multiple platforms, as long as it falls in line with your brand and it’s audience.

Here’s a quick overview of five popular platforms used by brands around the globe:

Facebook is great for sharing snippets of information, useful links, images, grouped engagement and conversations and event awareness, to name but a few. Businesses usually opt to use Facebook when they want to post longer posts.

Twitter is where conversations get started. The 140 character limit allows for small links and short article headlines, and tedious paragraph-like updates are taken out of the picture. When conversations about what you’ve posted are started, it’s easy to group them together and interact with your users in short, concise posts.

Google+, the youngest of larger social media platforms can be used a lot like Facebook, however, nifty functions like Hangouts (video chats) can be saved and posted with ease. The Circles method of grouping content also makes it easy to get information to a particular group of people.

Instagram is a purely visual platform geared towards photography and an audience that prefers to be connected through beautiful imagery. If you’re in the business of visuals, Instagram is most likely where you want to be, however pairing it with Facebook and Twitter is advisable. Links are not a priority on Instagram, growing your following is.

Pinterest can be personal or professional and is also driven by aesthetics, but with links to helpful articles and blogs. You’ll find anything from fashion to DIY to health tips on Pinterest, and it’s a solid, easy to use space to create mood boards and the like for inspiration for yourself or your audience.

Tomorrow we’ll take a look at a few more platforms, including excellent blogging options.

 

For more information, take a browse around our site and if something tickles your fancy, and you’d like more information, feel free to contact us.

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The basics of digital communication

The entire digital realm can be daunting if you’re new to it. Here’s the first tip to getting started.

Get to know your platforms:
the effectiveness of any form of digital communication depends on using the right platform for your brand. Ask yourself key questions like:

- What are my clients predominantly using to stay in touch with their favourite brands online: their mobiles, email, social media, blogs and/or websites?
- How are they staying in touch? Are they simply browsing for information or do they enjoy interacting with a brand?
- Which platform/s would I like my clients to see me on? Do I want to say a lot quickly, do I want to create a space where interaction is key, or is my brand more image driven than information rich?

As soon as you can pinpoint the above you’ll be ready to take the next step which will be to research the different platforms available to you on the world wild web.

For more information, take a browse around our site and if something tickles your fancy, and you’d like more information, feel free to contact us.