Investing in your website

How much you should spend on your website

Apart from setting up your internet connection with your provider, the internet is pretty much free, right? So why invest an exorbitant amount on your brand’s website? Why invest anything more than the bare minimum? Because skill, that’s why. Here, let me break it down for you: So, you’re browsing on le interwebs. You’re searching for, […]

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How to not become a meme for bad grammar

Using less than impeccable grammar and language on social media leaves every brand open to scrutiny. It can be the difference between a user following or unfollowing a brand on digital platforms. Also, you don’t want to become one of these memes: Here are our tips for making sure you don’t fall prey to the Grammar […]

Social media posts

Social media: should you really be posting that update?

Often we find that brands are updating their social media platforms with information that we simply scroll right past. The posts are either too long winded or simply don’t interest us, and sometimes the posts are clearly not in line with said brands. Our question is: was it worth it? More often than not, once […]

Digital project management

Your digital portfolio

In this day and age, having digital representation can make all of the difference to your business and/or brand. You can opt for social media only or build yourself a nifty website to showcase even more of what your brand is about and pair the two to work together. Your “digital portfolio” is the collection of […]

Social media platforms

The Platforms of Digital Communication – Continued

If you didn’t find a social media platform that suited your audience in our previous post about platforms of digital communication, here are a few more options to consider: Tumblr: humour can be found almost anywhere on the internet, but that’s what Tumblr is most popular for. However, it can be serious, if you want […]

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The basics of digital communication

The entire digital realm can be daunting if you’re new to it. Here’s the first tip to getting started. Get to know your platforms: the effectiveness of any form of digital communication depends on using the right platform for your brand. Ask yourself key questions like: – What are my clients predominantly using to stay […]