Social media posts

Social media: should you really be posting that update?

Often we find that brands are updating their social media platforms with information that we simply scroll right past. The posts are either too long winded or simply don’t interest us, and sometimes the posts are clearly not in line with said brands. Our question is: was it worth it?

More often than not, once a brand starts posting generic items that aren’t 100% in line with their following, the audience starts to lose interest. They stop visiting the page and start to care less about whether the brand appears in their news feeds or not. The audience becomes disinterested in what the brand has to say, because said brand didn’t take the time to take to heart what they’ve learnt about their audience. It becomes personal. In fact, every brand should realise that once they’re on any social media platform and have received that first follower, a user has allowed them to become a part of their personal space.

You may have a strict social media strategy in place that states that you simply have to post x amount of updates per day, but sometimes it’s difficult to come up with content that your audience will find relevant to them. This problem leads to the “posting for the sake of posting” issue. Being in this position can be difficult to get out of, so how can you ensure that your brand is always interesting? How can you be the brand that gets a “like” or a retweet every time you post?

Our rules for posting updates are based on these questions:
Is it useful?
Are the followers going to enjoy it?
Is it in line with the brand?
Does it breathe life into the brand?

If a post answers “no” to any of the above, relook and rework it to make sure it ticks all of the boxes. Or simply start over.

It’s best to post something early on in the morning when most users are warming up for their work day, but if it’s taking you too long to compose a relevant post, schedule it in to be released on the next day. And if you still have nothing to post today, try asking your following a question that is relevant to them and that you know they’ll be happy to answer. A top tip for this type of post: your following loves to talk about themselves – they really, really do.

In short: make sure your posts are always relevant to your audience, and if it’s not, ask to know more about them. Practicing this type of ethic on any social media platform has two major benefits: your audience will know you care and you’ll gain more insight into who your following really is.

 

If you’d like to pick our brains for more social media information and tips, feel free to Contact Us.

Do it now!

Time management

At the end of our previous article about creating a “digital portfolio“, we touched on the topics of digital strategies when user traffic and/or engagement increases on your pages. The key to any successful strategy is time management. Here are some of our top tips:

  1. Cut out distractions: when starting off your 8 – 10 hour working day, cut out as many distractions as you can. The less distractions you have, the quicker you’ll finish your tasks.
  2. Get into the zone: some people like to work in silence, others with the usual office hum and, if you’re like us here at Digital Presence,with  music and a large cup of tea or coffee on the side. It keeps us focused and energised.
  3. Work in 2-hour “shifts”: every 2 hours, take some time to get a beverage, visit the restroom or get something to eat. Taking small breaks in between shifts freshens up the grey matter and makes room for new ideas.
  4. Work to finish the task: too often we start a task just for the sake of getting it started. This shift in perspective results in finishing up tasks quickly and attentively.
  5. Small tasks first: even when we have pressing deadlines, there are always smaller tasks that can distract us. Get them done first. Smaller tasks can be defined as items that take 5 – 10 minutes to complete, like checking mails, writing social media updates, and making necessary phone calls.
  6. Deadlines second: once the smaller tasks are out of the way you’ll have time to focus on your pressing deadlines without distractions. Get these important items done. Simply starting them won’t make your week easier.
  7. Lengthy projects last: by the time you’ve taken care of the miscellaneous items and important deadlines, your brain is probably telling you that it’s almost done for the day. Use the last hours in your working day to map out your larger projects, organise your deadlines, make lists of what of you need to tie up loose ends and finish larger projects.
  8. Don’t wait: often we rely on clients or colleagues to send information to complete a particular project – waiting around for them is not going to get the project done any sooner. Use your time in between to finish what you can.
  9. Overtime shmovertime: you don’t have to work overtime if you manage your time well. The quicker you get into a rhythm, the better you’ll get at completing tasks. Overtime leads to sleepless nights, less family and/or social life and unnecessary stress.
  10. If it can be done, do it: procrastination is not an option. If you work 8 hours per day and you’re done with all of your tasks with time to spare, use it to get more done. Soon you’ll find that you’re slightly ahead of schedule and that you can work at a less hectic pace to reach deadlines. The difficulty lies in finding a pace that doesn’t lead to slacking.

 

Remember, if you ever feel you need to know a little bit more from or about us, feel free to contact us.

Digital project management

Your digital portfolio

In this day and age, having digital representation can make all of the difference to your business and/or brand. You can opt for social media only or build yourself a nifty website to showcase even more of what your brand is about and pair the two to work together. Your “digital portfolio” is the collection of digital platforms your brand is represented on.

When you start building your “digital portfolio”, consider the following:

  1. How much do you have to say? If your brand is one that needs to keep people up to date on the hour every hour, use Twitter. You can write content on your website which automatically posts to Twitter, which not only saves you time, but keeps your following up to date.
  2. Is your brand image driven? Images get a lot of attention around the web, but over-posting images can result in less clicks to your brand. You can create a happy medium by using Pinterest and Instagram in line with a website that acts as a portfolio. Using platforms like Pinterest to post images and relevant links will keep your following satisfied and help get clicks to your website, whereas using Instagram creates a purely visual experience for your audience.
  3. Is information your only focus? There are brands that use their digital portfolios purely as a means to get information across to their following. These can be larger, traditional businesses. With brands like this, engagement with their following is minimal, because their posts are already informative. In this regard a good use of Facebook, Linked In and Twitter is advisable.
  4. What is your brand’s personality? It is very important to establish your brand’s personality early on in your digital portfolio. Treating your brand like an individual makes it easier for your audience to relate, so decide whether you want your brand to be seen as inspirational, hilarious, serious, purely professional or sociable. This can determine which social media platforms to be particularly active on. For example: Facebook and Twitter can be for all brand personalities, Linked In is purely professional, and Instagram and Pinterest can be seen as a social media platforms that inspire.

The wonderful thing about building your “digital portfolio” is that you don’t have to decide which platforms you want to be on right at the very beginning. Start small, use maybe one social media platform and let your website be your “home base“. You don’t have to catapult into a full digital strategy immediately, you can address this when traffic starts increasing considerably and there is a demand to engage with your audience on more than two platforms.

 

We invite you to take a browse around our site and if something tickles your fancy, and you’d like more information, feel free to contact us.