Downton Abbey beginning credits

Downton Abbey uses publicity faux pas for good

Hot off of the heels of a publicity photo blunder, the cast and crew of Downton Abbey did something amazing to promote the efforts of WaterAid. The blunder: A photo of the The Earl and Lady Edith was released for the launch of the latest season of Downton Abbey. However, a similar, uncropped version of […]

women in social media

Women are owning it on social media

The 9th of August marks National Women’s Day in South Africa and we’d like to give a special shout out to all of those remarkable women doing it for themselves! Entrepeneur.com‘s nifty infographic shows that the majority of active users on social media are women. Females are playing increasingly bigger roles on the majority of popular […]

Virgin Mobile Meal for a Meal

Could social media solve world hunger?

Could social media solve world hunger? We don’t know, but what Virgin Mobile Australia and OzHarvest are doing is definitely a step in the right direction. Watch the video below to see what we’re on about. [youtube https://www.youtube.com/watch?v=NwLMW2Ii-G0] “I’m very proud to be helping launch #mealforameal, a wonderful new initiative from Virgin Mobile Australia’s partnership with […]

Facebook toys with emotions

Facebook toys with users’ emotions

We read an article on the New York Times site that can cause either an uproar or be interpreted as possibly one of the most powerful studies yet – especially for those of us in the industry of digital media. In a controversial paper, a Facebook researcher,  Adam D. I. Kramer, led an academic study with two counterparts […]

Digital project management

Your digital portfolio

In this day and age, having digital representation can make all of the difference to your business and/or brand. You can opt for social media only or build yourself a nifty website to showcase even more of what your brand is about and pair the two to work together. Your “digital portfolio” is the collection of […]

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The platforms of digital communication

Yesterday we spoke about important questions in our post, “The basics of digital communication“. As this is a series of posts to help you get your brand on the web, we’re picking up where we left off: researching possible platforms for your brand. You can stick to one or go with multiple platforms, as long […]