Digital project management

Your digital portfolio

In this day and age, having digital representation can make all of the difference to your business and/or brand. You can opt for social media only or build yourself a nifty website to showcase even more of what your brand is about and pair the two to work together. Your “digital portfolio” is the collection of digital platforms your brand is represented on.

When you start building your “digital portfolio”, consider the following:

  1. How much do you have to say? If your brand is one that needs to keep people up to date on the hour every hour, use Twitter. You can write content on your website which automatically posts to Twitter, which not only saves you time, but keeps your following up to date.
  2. Is your brand image driven? Images get a lot of attention around the web, but over-posting images can result in less clicks to your brand. You can create a happy medium by using Pinterest and Instagram in line with a website that acts as a portfolio. Using platforms like Pinterest to post images and relevant links will keep your following satisfied and help get clicks to your website, whereas using Instagram creates a purely visual experience for your audience.
  3. Is information your only focus? There are brands that use their digital portfolios purely as a means to get information across to their following. These can be larger, traditional businesses. With brands like this, engagement with their following is minimal, because their posts are already informative. In this regard a good use of Facebook, Linked In and Twitter is advisable.
  4. What is your brand’s personality? It is very important to establish your brand’s personality early on in your digital portfolio. Treating your brand like an individual makes it easier for your audience to relate, so decide whether you want your brand to be seen as inspirational, hilarious, serious, purely professional or sociable. This can determine which social media platforms to be particularly active on. For example: Facebook and Twitter can be for all brand personalities, Linked In is purely professional, and Instagram and Pinterest can be seen as a social media platforms that inspire.

The wonderful thing about building your “digital portfolio” is that you don’t have to decide which platforms you want to be on right at the very beginning. Start small, use maybe one social media platform and let your website be your “home base“. You don’t have to catapult into a full digital strategy immediately, you can address this when traffic starts increasing considerably and there is a demand to engage with your audience on more than two platforms.

 

We invite you to take a browse around our site and if something tickles your fancy, and you’d like more information, feel free to contact us.

Social media platforms

The Platforms of Digital Communication – Continued

If you didn’t find a social media platform that suited your audience in our previous post about platforms of digital communication, here are a few more options to consider:

Tumblr: humour can be found almost anywhere on the internet, but that’s what Tumblr is most popular for. However, it can be serious, if you want it to be. This platform allows for visuals and a short blog, however, it’s the comment and tagging functionality that is unlike any other platform. Yes, you want everyone to engage on any social media platform, but on Tumblr it can be expected. It’s users are hilarious, but also actively involved in the brands they follow.

YouTube: we’ve all watched some amazing videos on the internet, most of which are posted to YouTube and embedded almost everywhere. If you have a brand that has short video how-to guides or interesting DIY projects you’d like to share with your following, YouTube is definitely an avenue to explore.

Blogging platforms: If you’re not interested in social media, but have a lot to say, you can always explore blogging.
WordPress is one of the most popular blogging platforms in the world and has the most user-friendly system we’ve used to date.
Blogger is also great for anyone who has not blogged before and the interface is simple and uncomplicated.

The power, however, lies in connecting all of your social media pages. In our next post we’ll show you how to map your social media portfolio so that you cover the best bases for your brand.

 

Remember, if you ever feel you need to know a little bit more from or about us, feel free to contact us.

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The basics of digital communication

The entire digital realm can be daunting if you’re new to it. Here’s the first tip to getting started.

Get to know your platforms:
the effectiveness of any form of digital communication depends on using the right platform for your brand. Ask yourself key questions like:

- What are my clients predominantly using to stay in touch with their favourite brands online: their mobiles, email, social media, blogs and/or websites?
- How are they staying in touch? Are they simply browsing for information or do they enjoy interacting with a brand?
- Which platform/s would I like my clients to see me on? Do I want to say a lot quickly, do I want to create a space where interaction is key, or is my brand more image driven than information rich?

As soon as you can pinpoint the above you’ll be ready to take the next step which will be to research the different platforms available to you on the world wild web.

For more information, take a browse around our site and if something tickles your fancy, and you’d like more information, feel free to contact us.